Getting ready for 2020

15 September 2019.

Our annual call to action campaign encouraging students to apply for their 2020 student finance is now underway - and there are lots of things you can do to help.

You cant miss it apply by December 16 for your student allowance and loan

Once again, we're asking students to apply before 16 December.

It's a date students just can't miss, it allows us to manage the volume of applications and help them get organised for the start of their study year.

It also helps education providers because it means fee payments can be made earlier.

This year, students who apply early will be encouraged to supply all their supporting documents by 16 December as well. Those who do will go in the draw to win a 15" MacBook to help with their studies.

This year's campaign is the same but different. We've built on last year's campaign theme of you 'can't miss it' with a refreshed design and a series of new short video clips that will be used throughout the application period.   

Phase 1

The campaign launched on Sunday 15 September.

You'll see it on and around major campuses and transport hubs and online - with videos on social media and TV/Video On Demand services.

We'll send direct marketing emails to current tertiary students regularly over the next few months.

Phase 2

In December the videos and imagery will be updated to show an increase in urgency in the final two weeks before 16 December.

We'll also send two more emails during this time to students who haven't yet applied for 2020.

Phase 3

After 16 December we'll email any students who still haven't applied to give them another hurry along.

At this point they haven't missed out, but we can't guarantee they've got time to get everything sorted ready for the start of their study.

We'll continue to have online advertising through to the end of January.

How you can help

Please spread the word any way you can.

To help you do this, we've put together some resources you can use. Below you will find:

  • text to use on your website, facebook page and in emails or e-newsletters
  • images in a range of sizes for you to use on your website and in emails
  • images in common screen resolutions that can be used as screensavers and wallpapers in libraries or computer suites.

Text for websites and newsletters

Full text

Apply before 16 December - you can't miss it

If you're studying in 2020, 16 December is a very important date. It's one you just can't miss.

Around 150,000 students will need to get organised for study in 2020. Apply for your student allowance or loan before 16 December to give yourself the best chance of having everything sorted and ready for the start of your course.

If you’ve had a student allowance or loan in the last 12 months, login to MyStudyLink and use the Returning Application to apply. It'll take less than five minutes.

Short version text

Apply before 16 December - you can't miss it

If you're studying in 2020, 16 December is a very important date. It's one you just can't miss.

Apply for your student allowance or loan before 16 December to give yourself the best chance of having everything sorted ready for the start of your course.